Sunday, August 1, 2010
Before you can foster community you have to attract it. People won't find your physical or virtual third place unless they know about it and find it interesting. Physical places rely on word-of-mouth. and, I suppose, virtual places do also . . . virtually . . . well, you get the idea. So how do you do it? Perhaps one of the best ways is to participate in other places and invite people to your place. If you seem interesting and contribute to the other places, people might want to come by your place to see what's going on. If your place sells something or promotes your services, it can become the place to be for those goods and services.