Sunday, August 26, 2012

Interesting Social Media Landscape

Social Media Landscape 2012 «

Check out the link, then come back -- it's OK, I'll wait -- good, you're back.

One of the most interesting things about today's social media landscape is the rush to mobile devices. I'm composing this on a tablet and many have access to a mobile phone. Many spend a good deal of time on those places. In developing a message today, the mobile places are as or more important than the traditional ones. If you aren't thinking mobile, you are likely missing much of your intended audience.

Thinking mobile means thinking small, precise, and focused to be able to take advantage of the smaller real estate on portable devices. Thinking mobile also means thinking connected. That is providing your audience with a means to share your message easily with others in their places. When you publish, you need to be ready for sharing. Your message, at least in part, can spread quickly from place to place. You need to think of all parts of your message being quoted, pinned, tweeted, pasted just about anywhere at phenomenal speed.

It's a rapid, interconnected eco sphere in which your place is connected with all other places at the speed of light.

Saturday, August 25, 2012

New Online Place -- The Library

Yep, a new place to find me is at the library. Not the brick and mortar building, but the one on the net. To keep up with the times, libraries are offering eBooks and other online offerings and I'm there.

I have long complained about the cost of eBooks and have avoided them for that reason. With physical books you can get used ones to save some dough, but with eBooks you don't have that option.

Now our library offers eBooks to check out, just as you would a physical book. You can reserve them if all the copies are out and get an email when it is available. All the stuff you would do at the physical library.

There is one drawback from my point-of-view. One is the 3 week checkout period. Sure that's plenty of time to read most books, but sometimes it isn't. If you purchase the book, no big deal. If you get it from thee library, either physical or virtual, it might be. The savings are definitely worth this minor inconvenience.

So check out your library's web site and enjoy reading at an affordable cost.

Friday, August 17, 2012

Fear of missing out?


Are you afraid of missing out on information in your electronic places? Do you take your devices camping, hiking, and into obscure places? When you are disconnected, do you break out into cold sweats? Is the first thing you do when you wake up to check Facebook, Twitter, etc.?

Is there intervention for that?