Friday, August 26, 2011

Social Media Fatigue

Are you suffering from social media fatigue? Take a look at this article.

But what bothered him most was how the site seemed to suck up all his time. Without even thinking about it, he caught himself automatically checking Facebook on his phone while sitting at the bus stop.
It seems that this could be a major issue for some people. The emphasis seems to be on followers or friends -- quantity over quality. But how do you deal with all the stuff that comes from thousands of these? People collectively spend 700-billion minutes per month on Facebook according to the company. That's a little hard to believe. For the 6-billion inhabitants of the planet, that would mean each one spends 116 minutes per month on Facebook. And, consider the number of people on the planet who don't have access to the Internet and of those who do, how many don't have access to the Facebook site(s).

One site estimates that there are 2.1-billion internet users in the world (March, 2011). That raises the time to 350 minutes/month. If these users sleep eight hours per day, then in the average month, the users spend 1.2% of their time on Facebook. And, of course, not every one of the 2.1 billion inhabitants of the planet with Internet access are Facebook members.

Facebook says they have 700-million active members. That means that these users spend 1,000 minutes/month on average on Facebook. That's 3.5% of their waking hours on Facebook. That may be more time that some of them spend with their kids. (We could get into all sorts of analysis of how many have kids, but you get the idea, it's a lot of time.)

And many of us are on other social media sites -- Twitter, Google+, LinkedIn, etc. How do you keep up with it all. Or maybe the better question is, DO you keep up with it all?

I mean if you follow thousands of people on a service, how do you keep up with the torrents of stuff that comes your way? I suspect that many of us start to treat social media like much of the other media to which we are constantly exposed. It washes over us, but we don't pay it much attention. It is just there, competing for our attention, but not really noticed consciously. We become numb to it.

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